Tag Archives: Hotel Guests

Hospitality Industry Technology Update: “How Hotels Can Engage Guests Through Social Media”

As hotel guests continue to turn to social media as their primary source for information gathering and remote communication,SocialMedia hoteliers will be presented with numerous opportunities to create engagement among their guests via social media. If they succeed at connecting with guests on a social level, they can remain at the forefront of those customers’ minds when they book their next trip.

It’s no secret that social media plays a major role in the way the hospitality industry connects with customers. There are, however, more ways for hotels to use social media than to just attract guests before they book. With creativity and ingenuity, hotels can use this medium as a powerful marketing channel to build brand affinity and loyalty by engaging guests in conversations during their stays.

Below are simple but innovative ways a few major hotels are already using social media to create memorable guest experiences:

Installing Social Walls
The desire to connect with and meet new people is one that is shared by nearly all of mankind, but compelling any person to actively make connections with other guests during a hotel stay can be tricky. The Four Seasons Dallas, however, came up with a brilliant tactic to overcome this obstacle. During the Fourth of July holiday in 2013, the hotel unveiled “social walls” in its lobby. The walls consisted of screens that showed social posts of people staying at the hotel.

For more: http://bit.ly/1KcyOG4

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Filed under Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Risk Update: “Preventing and Reacting to Child Trafficking”

While it’s important to speak up if suspicious behaviors arise, Guelbart stresses the importance of carefully assessing and reporting the situation. Trafficking endangers not only the victim in question but everyone underTrafficking-620x330 the hotel’s roof. “Trafficking is often connected with other criminal activity, including drugs or violent assault, and this can jeopardize the safety of hotel guests and employees,” Guelbart says. “You should never, ever directly get involved in a potential sex trafficking situation.”

Human trafficking may seem like a distant problem—something that only happens abroad or in the movies—but traffickers have checked into hotels across the nation. As the world’s second largest criminal industry, human trafficking exploits 100,000 to 300,000 American children (ages 12 and up) every year. In New York City alone, 44 percent of the child victims were sexually exploited in hotels.

The American Hotel & Lodging Educational Institute (AH&LEI) and ECPAT USA, an organization dedicated to ending child sexual exploitation, have joined forces to educate hotel owners and employees on this issue. “Traffickers are now using technology. They’re selling children online—less and less on the street—and they might be living in a hotel setting, or they’ll bring the victim to a hotel for the exploitation,” says Michelle Guelbart, ECPAT USA director of private sector engagements.

For more: http://bit.ly/1yA5NAw

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Filed under Crime, Guest Issues, Hotel Industry, Management And Ownership, Risk Management

Hospitality Industry Management Update: “Sometimes It’s OK to Break the Rules”

Training helps, but the real issue is employee selection and retention. It’s important to hire people with a deep desire to serve, even if that means breaking the rules once in awhile. On the other side of the coin,Happy travelers GMs and department heads must have the smarts and the empathy to know when to applaud and reward a rule-breaking employee and when to coach a worker who might have stepped over the boundaries of acceptable empowerment

One of my favorite guilty-pleasure movies is “That Thing You Do,” a Tom Hanks-directed tale of the rise and fall of a one-hit-wonder singing group in the 1960s. In one scene, the band arrives in Hollywood to appear in a movie, and as they emerge from a cab in front of the since-closed-and-demolished Ambassador Hotel, the doorman greets them.

“Hi, my name is Lamarr, and this is my hotel,” he tells the new guests.

It was a throwaway line in a confection of a movie, but it demonstrates the important principal of empowerment that remains highly relevant in the hotel industry.

For more: http://bit.ly/1BUnf1J

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Filed under Employee Practices, Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership, Training

Hospitality Industry Security Update: “Hackers Using Hotel Wi-Fi to Check Into Victims’ Computers”

Safeguarding against such an attack can be difficult for hotel guests. The best defense is to double check update alerts that pop up on your computer during a stay in a hotel.hackers Go to the software vendor’s site directly to see if an update has been posted and download it directly from there. Though, of course, this won’t help if the attackers are able to redirect your machine to a malicious download site

A hacking campaign known as Darkhotel has been deployed by Hackers to steal sensitive information from business executives, security researchers have revealed.

How it happened is that the sophisticated attackers had been lurking on the hotel’s network for days waiting for him to check in. They uploaded their malware to the hotel’s server days before then deleted it from the hotel network days after.

For more: http://bit.ly/1B9M6jS

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Filed under Crime, Guest Issues, Hotel Industry, Risk Management, Technology

Hospitality Industry Management Update: “Legionnaires’ Disease: Awareness and Prevention” (Video)


Petra Risk Solutions’ Loss Control Manager, Marco Johnson, offers a P3 Hospitality Risk Report – ‘Legionnaires’ Disease: Awareness and Prevention’. 

P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.

For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.

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Filed under Food Illnesses, Guest Issues, Health, Hotel Employees, Hotel Industry, Management And Ownership, Risk Management

Hospitality Industry Technology Update: “In Marriott’s Newest Flagship, Tech is all Behind the Scenes and in Your Hand”

“…Research is showing that more hotel guests are starting to demand certain techie features.marriott-marquis-exterior Research company SmartBrief found that 45 percent of hotels guests travel with two mobile devices – 40 percent carry three. And with these devices, guests are demanding more charging options, mobile-based automated services like check-in/check-out, digital signage in the lobby, sophisticated meeting rooms, and customer service via social media…”

As technology continues to dictate our everyday lives, we seemingly anticipate our environment to respond in the same manner. There are numerous products designed to make our homes smarter, and even restaurants are using tablets to do away with traditional wait staff. In the travel and hospitality sector, some hotels are adapting to new tech trends by adding things like automated blinds, TVs embedded in bathroom mirrors, sophisticated radios with iPhone docks, iPads in lounges, or even a robotic luggage handler (it’s real, it’s called the Yobot, and it’s at the Yotel in New York City).

For more: http://bit.ly/1mobXr6

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Management Update: “Non-Refundable Room Rules Leave Some Hot About Hotels”

“…’As non-refundable rooms become more prevalent, and I think they will, hotels will more than likely adopt policies such as offering rebooking opportunities for a fee orImage a 24-hour grace period for canceling a non-refundable booking,’ says Stephen Barth, hospitality law professor at the University of Houston…”

If you think the airline industry doesn’t do anything right, think again.

A few weeks ago, Brian Crummy had to pay for the same night twice at two different hotels.

The reason: His plans changed, and the rate he’d booked was completely non-refundable and non-changeable, even when he waved his diamond elite card at the receptionist.

“They would not budge,” says Crummy, a sales manager from Gilbert, Ariz. “I feel like the hotels bank on me taking the advance-purchase rate to save money, in hopes that my plans change and they can cash in.”

Are airlines any better? Well, kinda.

For more: http://www.usatoday.com/story/travel/hotels/2014/03/31/non-refundable-hotel-room/7127665/

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Filed under Employee Practices, Guest Issues, Hotel Industry, Management And Ownership, Training