“We need to embrace the technology,” he said. “We can choose to work with them, which we didn’t want to do with (online travel agencies) at one point.Let’s learn from that lesson.” Cox said there are obvious lessons that can be learned by how Airbnb does business.
These are happy days for the hotel industry, so why does it seem like the only thing anyone wants to talk about is the shadow cast by the black cloud of the sharing economy?
Airbnb represents a significant threat in the eyes of many hoteliers, including those who spoke at the “Alternate accommodations: The demand bandits” panel of the 2015 Hotel Data Conference.
“We definitely see Airbnb as a big threat,” said Kurien Jacob, chief revenue officer of Highgate Hotels. “We come across that in every single meeting we have.”
Jacob said the preponderance of Airbnb hosts in New York City, coupled with that market’s well-publicized supply issues, has worked to drive down rates.
“Airbnb is so well known internationally, so it’s not just a problem domestically,” Jacob said. “So we’re seeing (international travelers) coming into the city and staying with Airbnb.”
For more: http://bit.ly/1EWeZNz
While low cost and minimal fees are an appealing draw, rental websites are a classic example of a scenario in which one gets what one pays for, but in this case, possibly even less since the ownership of the site and what hoteliers are putting funds toward is not theirs at the end of the day. This doesn’t even take into account the additional shortcomings seen from rented hotel websites such as no search engine optimization, little service or support following the initial set-up, a limited number of site pages, photos or content and so on.
The hospitality industry has seen a number of agencies offering hoteliers a low-cost, low-budget website that they can rent. It has been widely noted that these agencies, which promise all of the bells and whistles associated with investing thousands of dollars and development resources, often leave hoteliers in the lurch after the deal is done.
Why? A number of reasons, but perhaps the most important is that agencies that rent hotel websites do not provide hoteliers with true ownership of their content which becomes problematic as explained below.
It should come as no surprise that a hotel’s digital assets should be owned by the property, however, the subject of digital ownership seems to be overlooked by hoteliers doing business with rental agencies. Hoteliers’ ownership should reach past the physical ownership of their property to include their digital content and here is why:
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Come out and see Brad Durbin from Petra Risk Solutions in the educational session:
Hotel Cyber Liability: Claim Trends & Cost Analysis
Last year’s Hotel Owner Conference was a huge success! So back by popular demand, join the California Hotel & Lodging Association, June 11-12, 2015 at the historic, state-of-the-art Silverado Resort & Spa, in the world-famous Napa Valley. The conference will bring together hotel owners, brands, brokers, CEO’s and other hotel industry experts for a conference all about networking, deal-making and high-level education.
For more: http://bit.ly/1PQrLri
Hospitality Law Conference
Presented by Anderson Kill and Petra Risk Solutions: Tuesday, June 2, 2015 at The Cornell Club in New York
For more: http://bit.ly/1RdDoqn