“…Hotel executives cannot escape the complex ins and outs of alcohol licensing. However, there is no reason to fear the application and renewal process or to make assumptions about the limits of your hotel’s existing license. If you are armed with the right questions,then you can more competently discuss these issues with your legal counsel and local alcohol licensing staff. Ask your legal counsel if you have the appropriate license and see if any of your current practices exceed the boundaries of the hotel’s alcohol license…”
The alcohol licensing process for hotels involves a patchwork of state and local regulation that can be difficult to navigate. Licensing is often highly localized and variable. Nevertheless, a hotel executive should have a working knowledge of the legal questions to ask in order to understand the bounds of their existing alcohol license. After all, the alcohol license provides a valuable source of revenue for the business and offers an avenue to provide amenities to guests that encourage repeat patronage. Conversely, violations of local regulation can result in costly fines and revocation of existing licenses that affect the profitability and marketability of the property.