“…74% of executives say hotel workers need to treat them with respect if they want to keep their business…according to a survey released last week…”
One of the world’s largest hotel companies is now letting guests post reviews on its hotel websites — even guests who aren’t happy with their stay. Starwood Hotels & Resorts Worldwide, whose hotel brands include Sheraton, Westin and St. Regis, recently unveiled a new feature to let guests write reviews that will appear on the hotel website. And the hotel company has encouraged guests to be honest.
Online hotel review sites are plentiful. But until now, hotels themselves rarely — if ever — post reviews by guests, said Kathryn Potter, a spokeswoman for the American Hotel & Lodging Assn., the trade group for the nation’s hotel owners.
“This is the first I’ve ever heard of a hotel posting reviews on their own site,” she said.
Only guests who type in their reservation confirmation number can submit reviews, and Starwood officials promise not to block negative reviews.
On the website for the St. Regis Monarch Beach Resort in Dana Point, most of the reviews are positive. But one mentions a problem with service. “When we first arrived, we waited five minutes for someone from valet to take care of us,” wrote a guest from North Carolina.