For the first time, technology has become a real point of differentiation for hotel companies. As owners and asset managers become more involved and focus on technology and distribution, the pressure will grow for brand companies. It’s great the entire industry recognizes the problem, but the question becomes, how does it get solved? Or worse, what happens if it doesn’t?
After attending the summer season of hotel industry events, I was surprised to see a new found recognition from hotel brand companies that technology has become an urgent priority. It is refreshing to hear executives admitting that they have fallen behind the curve and are desperate for new solutions.
It wasn’t that long ago that technology and distribution were barely mentioned at these events, but now they are often the focus of general sessions at even the biggest investment conferences like NYU. And now we even have newer events like the Revenue Strategy Summit and the Hotel Data Conference where distribution is a main topic on the agenda.
It’s remarkable to see such a transformation, but that’s where my excitement stops. In the next breath, many of the same hotel brand leaders talk about a renewed commitment to building better technology. They want to compete with Expedia, Priceline, and Google by creating their own in-house platforms.
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Current standard-issue American credit cards store personal information in a magnetic stripe on the back of the card. EMV cards, however, store information on a secure computer chip,which generates a one-time-use security code for every transaction, making counterfeiting virtually impossible, according to the EMV Migration Forum, a consortium of industry players that support EMV chip implementation across the United States.
Credit card security is a topic top of mind for any business that processes consumer payment data, and this October the stakes for U.S. businesses—including hotels—to comply with the latest wave of payment security will get higher.
It’s all part of a continuing wave for the United States to widely adopt EMV chip credit cards, which reduce counterfeiting and card fraud, but which require hardware and software upgrades on the part of the party processing the payment.
Beginning in October, new compliance language will shift the burden of liability for some types of fraudulent credit card transactions away from banks and ultimately on to merchants. Hoteliers who know these new liability burdens and are actively implementing technology upgrades to read these new cards will come out ahead, legal and technology sources said.
Knowing the reasons behind the change and the implications of noncompliance will help hoteliers make a seamless transition, sources said.
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The 2015 California Tourism Safety and Security Conference is being held Thursday, September 17, 2015 at the beautiful Island Hotel in Newport Beach, California. This half day conference is centered around fraud and forgery detection and prevention at your business. With subject matter experts instructing in hands-on, nuts and bolts training format, you will see first hand how criminals forge fraudulent credit cards, wash checks, and take advantage of your unsuspecting business.
Together with several California law enforcement, security, and tourism industry organizations, the Association plans and hosts the nation’s largest training conference dedicated to issues of safety & security for visitors and visitor venues. The annual conference features timely new training topics each year, presented by experienced practitioners and subject matter experts. Content and logistics are planned and coordinated by a committee of CTSSA volunteers, chaired by Dave Wiggins.
The event includes a full day of training, plus the Tech Expo which showcases emerging tools & technologies, as well as a keynote address, and hosted luncheon and cocktail reception. The conference has been praised for its timely and relevant “nuts-n-bolts” training content, as well as its valuable networking opportunities. The conference has been held at various locations throughout California. Participants come from all across the United States. Participation is by pre-registration, and is open only to qualified working professionals.
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The city of Dallas has had enough, and late Thursday filed suit against the owners of the motel that looks decent enough on the outside but is anything but on the inside, according to the City Attorney’s Office. The city wants the court to order the owners to clean it up immediately or face thousand-dollar-a-day penalties until the laundry list of problems are remedied.
In early December, two men were shot and another man was injured (after he jumped out a window to escape being shot) at the Orange Extended Stay Motel on Finnell Street in Northwest Dallas, near Northwest Highway and N. Stemmons Freeway. Several residents told our Naheed Rajwani at the time they feel unsafe at the Orange and that, perhaps, it was time to move away from the crime-ridden (and poorly reviewed) hotel. Said one woman, “I’m scared, and I don’t want to end up losing my life being in this area.”
She had good reason to be concerned: On May 30, someone was shot to death at the hotel.
The city of Dallas has had enough, and late Thursday filed suit against the owners of the motel that looks decent enough on the outside but is anything but on the inside, according to the City Attorney’s Office. The city wants the court to order the owners — Carrollton-based Dynasty Hotel Group — to clean it up immediately or face thousand-dollar-a-day penalties until the laundry list of problems are remedied.
“The relatively well kept facade of this business belies the abhorrent physical conditions, habitual drug offenses, and violent crime that have pervaded its interior and for which the property has become known,” says the suit, signed by Assistant City Attorney Melissa Miles.
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