Tag Archives: Hotel Technology

Hospitality Industry Technology Update: “DIY Not the Answer with Hotel Technology”

For the first time, technology has become a real point of differentiation for hotel companies. As owners and asset managers become more involved and focus onDIY Hotel Tech technology and distribution, the pressure will grow for brand companies. It’s great the entire industry recognizes the problem, but the question becomes, how does it get solved? Or worse, what happens if it doesn’t?

After attending the summer season of hotel industry events, I was surprised to see a new found recognition from hotel brand companies that technology has become an urgent priority. It is refreshing to hear executives admitting that they have fallen behind the curve and are desperate for new solutions.

It wasn’t that long ago that technology and distribution were barely mentioned at these events, but now they are often the focus of general sessions at even the biggest investment conferences like NYU. And now we even have newer events like the Revenue Strategy Summit and the Hotel Data Conference where distribution is a main topic on the agenda.

It’s remarkable to see such a transformation, but that’s where my excitement stops. In the next breath, many of the same hotel brand leaders talk about a renewed commitment to building better technology. They want to compete with Expedia, Priceline, and Google by creating their own in-house platforms.

For more: http://bit.ly/1P4k8Lw

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Hospitality Industry Technology Update: “The Present and Future of In-Room Tech”

“Hotels should focus on making room technology easy to understand, accessible and relevant. Do not focus the efforts only on creating ‘fun’technology such as mood lighting and such.Roundtable-Feature It’s important to pay attention to the devices used by guests and add tech features, which can assist in an improved hotel experience.”

From cathode-ray tubes to flat-screen televisions to smart screens. From dial-up Web access to Wi-Fi.

In-room technology in hotels has evolved over the years, and it will only continue to do so. But what are the changes hoteliers can expect next? And in an industry often accused of being behind the curve when it comes to technology, what do hoteliers need to keep top of mind to add to the guestroom experience?

Five leaders responded to these questions in this Hotel News Now virtual roundtable. This is what they had to say.

From where it stands today, where do you see in-room technology headed in the next few years?

Mehul Patel, chairman and CEO of NewcrestImage
“Technology, notably Bluetooth, will increasingly make rooms more ‘open’—both literally and virtually. For example, mobile technology will allow guests to unlock and enter their rooms. And after they are in their room, guests will open their room to the virtual world with customized entertainment content and room management. Because today’s travelers have their own mobile devices, it enables us as hoteliers to provide them with technology that makes their stay with us smarter and simpler—‘smarter’ thanks to Bluetooth and ‘simpler’ by facilitating their use of personalized content in movies, television and music.”
Joachim Högefjord, managing director, and Gül Heper, commercial manager at HTL Hotels
“We believe it’s most important to stay relevant to the guests and their needs. In-room technology is not about filling a hotel room with all possible gadgets; it is about enhancing the guest experience and especially simplifying the stay at the hotel.“We need to continue looking at existing behaviors and identify the right needs, what devices are the guests bringing with them and review how to incorporate this in the room in order to provide a better guest experience. One given area, where we already supply device independent solutions is in terms of in-room entertainment. Why equip the hotels with expensive hotel TV systems with on-demand movies when most guests today can and will be using their own devices to stream and mirror everything from movies to HBO and Netflix for free with their existing subscriptions?“Mobile access to the room is of course also an area that will continue to develop and be more and more standardized. Today there are few hotels and chains that are fully offering this to all guests independent of distribution channel. From the start we decided that this should be one of our standard features, and already in spring of 2014 we launched our own app with mobile key.“Of course there is a lot of talk about in-room control systems for lighting, heating, shades, entertainment controls, etc. They might grow in the future, but at the same time it is generally a learning curve to handle them, and with guests staying in general 1.5 days in a room, it might add more complexity to your stay than added value.”
Bashar Wali, president of Provenance Hotels
“In-room technology will focus on connectivity for the traveler’s personal phone, tablets and computer. Guest-provided media will stream to TVs, USB outlets will be within an arm’s length away from the bed and desk in every guestroom. Personal technology has surpassed in-room hotel technology to the point of no return. With annual upgrade cycles for consumer technology devices, hotels can no longer spend enough to catch up. Hoteliers, stop implementing technology of the day and just let travelers have power outlets, free, fast Wi-Fi and access to their own media.”
Anna Blount, market research manager of MMGY Global
“When asked which device they are most likely to watch television or cable movies on during a hotel stay, 86% of travelers chose the in-room television, while 13% chose their personal laptop, 6% their tablet and 4% their smartphone.“Similarly, 84% of travelers said they were most likely to watch pay-per-view movies on the in-room television during a hotel room stay, while 9% chose their personal laptop, 9% their tablet and 3% their smartphone. Although in-room television is still dominate, we expect usage of personal laptops and tablets to consume in-room entertainment to increase considerably over the next five years.”
Euan McGlashan, co-founder and managing partner of Valor Hospitality Partners
“Technology will soon control the entire guestroom, and that’s a good thing. A guest will be connected to every element of the in-room experience—for example, entry locks, television, music, lighting, temperature, roomservice and in-room deliveries or services—through simple switches, remote controls and hand-held devices, which are either theirs or provided by the hotel.”

For more: http://bit.ly/1YzEVea

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Update: “The Present and Future of In-Room Tech”

“Hotels should focus on making room technology easy to understand, accessible and relevant. Do not focus the efforts only on creating ‘fun’technology such as mood lighting and such.Roundtable-Feature It’s important to pay attention to the devices used by guests and add tech features, which can assist in an improved hotel experience.”

From cathode-ray tubes to flat-screen televisions to smart screens. From dial-up Web access to Wi-Fi.

In-room technology in hotels has evolved over the years, and it will only continue to do so. But what are the changes hoteliers can expect next? And in an industry often accused of being behind the curve when it comes to technology, what do hoteliers need to keep top of mind to add to the guestroom experience?

Five leaders responded to these questions in this Hotel News Now virtual roundtable. This is what they had to say.

From where it stands today, where do you see in-room technology headed in the next few years?

Mehul Patel, chairman and CEO of NewcrestImage
“Technology, notably Bluetooth, will increasingly make rooms more ‘open’—both literally and virtually. For example, mobile technology will allow guests to unlock and enter their rooms. And after they are in their room, guests will open their room to the virtual world with customized entertainment content and room management. Because today’s travelers have their own mobile devices, it enables us as hoteliers to provide them with technology that makes their stay with us smarter and simpler—‘smarter’ thanks to Bluetooth and ‘simpler’ by facilitating their use of personalized content in movies, television and music.”
Joachim Högefjord, managing director, and Gül Heper, commercial manager at HTL Hotels
“We believe it’s most important to stay relevant to the guests and their needs. In-room technology is not about filling a hotel room with all possible gadgets; it is about enhancing the guest experience and especially simplifying the stay at the hotel.“We need to continue looking at existing behaviors and identify the right needs, what devices are the guests bringing with them and review how to incorporate this in the room in order to provide a better guest experience. One given area, where we already supply device independent solutions is in terms of in-room entertainment. Why equip the hotels with expensive hotel TV systems with on-demand movies when most guests today can and will be using their own devices to stream and mirror everything from movies to HBO and Netflix for free with their existing subscriptions?“Mobile access to the room is of course also an area that will continue to develop and be more and more standardized. Today there are few hotels and chains that are fully offering this to all guests independent of distribution channel. From the start we decided that this should be one of our standard features, and already in spring of 2014 we launched our own app with mobile key.“Of course there is a lot of talk about in-room control systems for lighting, heating, shades, entertainment controls, etc. They might grow in the future, but at the same time it is generally a learning curve to handle them, and with guests staying in general 1.5 days in a room, it might add more complexity to your stay than added value.”
Bashar Wali, president of Provenance Hotels
“In-room technology will focus on connectivity for the traveler’s personal phone, tablets and computer. Guest-provided media will stream to TVs, USB outlets will be within an arm’s length away from the bed and desk in every guestroom. Personal technology has surpassed in-room hotel technology to the point of no return. With annual upgrade cycles for consumer technology devices, hotels can no longer spend enough to catch up. Hoteliers, stop implementing technology of the day and just let travelers have power outlets, free, fast Wi-Fi and access to their own media.”
Anna Blount, market research manager of MMGY Global
“When asked which device they are most likely to watch television or cable movies on during a hotel stay, 86% of travelers chose the in-room television, while 13% chose their personal laptop, 6% their tablet and 4% their smartphone.“Similarly, 84% of travelers said they were most likely to watch pay-per-view movies on the in-room television during a hotel room stay, while 9% chose their personal laptop, 9% their tablet and 3% their smartphone. Although in-room television is still dominate, we expect usage of personal laptops and tablets to consume in-room entertainment to increase considerably over the next five years.”
Euan McGlashan, co-founder and managing partner of Valor Hospitality Partners
“Technology will soon control the entire guestroom, and that’s a good thing. A guest will be connected to every element of the in-room experience—for example, entry locks, television, music, lighting, temperature, roomservice and in-room deliveries or services—through simple switches, remote controls and hand-held devices, which are either theirs or provided by the hotel.”

For more: http://bit.ly/1YzEVea

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Hospitality Industry Technology Update: “Are You Ready For EMV Card Adoption?”

Current standard-issue American credit cards store personal information in a magnetic stripe on the back of the card. EMV cards, however, store information on a secure computer emv cardschip,which generates a one-time-use security code for every transaction, making counterfeiting virtually impossible, according to the EMV Migration Forum, a consortium of industry players that support EMV chip implementation across the United States. 

Credit card security is a topic top of mind for any business that processes consumer payment data, and this October the stakes for U.S. businesses—including hotels—to comply with the latest wave of payment security will get higher.

It’s all part of a continuing wave for the United States to widely adopt EMV chip credit cards, which reduce counterfeiting and card fraud, but which require hardware and software upgrades on the part of the party processing the payment.

Beginning in October, new compliance language will shift the burden of liability for some types of fraudulent credit card transactions away from banks and ultimately on to merchants. Hoteliers who know these new liability burdens and are actively implementing technology upgrades to read these new cards will come out ahead, legal and technology sources said.

Knowing the reasons behind the change and the implications of noncompliance will help hoteliers make a seamless transition, sources said.

For more: http://bit.ly/1NavP2i

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Filed under Crime, Hotel Industry, Management And Ownership, Risk Management, Technology

Hospitality Industry Management Update: “Three Rules of Renovation”

“In an era when the next big tech invention seems to arrive every week, we recognize that our guests require us to stay on trend,” Spillett says.Renovation “We know that traveling can take its toll and sometimes leaves us vulnerable, without the comforts of home. These comforts increasingly fall in the technology category, so we make every effort to ensure that our guests have convenient access to the latest tech amenities and services.”

Lodging’s current robust performance is creating a competitive environment when it comes to product freshness. The industry fundamentals have never been better, and these conditions are driving a flurry of construction projects, rebranding and conversion activity, and renovations of every scope throughout the United States.

In the last three years, an estimated 1.2 million hotel rooms have been renovated, representing more than 20 percent of the existing supply, Lodging Econometrics (LE) data reveals. According to Bruce Ford, LE’s senior vice president and director of global business development, the number of renovations will likely trend downward as strong hotel operating profitability discourages owners from making rooms unavailable while being renovated. However, for those hoteliers willing to take the plunge and make some upgrades, here are some key takeaways for making the best renovation decisions for your bottom line.

For more: http://bit.ly/1MrH4ks

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Hospitality Industry Technology Update: “How Hotels Can Engage Guests Through Social Media”

As hotel guests continue to turn to social media as their primary source for information gathering and remote communication,SocialMedia hoteliers will be presented with numerous opportunities to create engagement among their guests via social media. If they succeed at connecting with guests on a social level, they can remain at the forefront of those customers’ minds when they book their next trip.

It’s no secret that social media plays a major role in the way the hospitality industry connects with customers. There are, however, more ways for hotels to use social media than to just attract guests before they book. With creativity and ingenuity, hotels can use this medium as a powerful marketing channel to build brand affinity and loyalty by engaging guests in conversations during their stays.

Below are simple but innovative ways a few major hotels are already using social media to create memorable guest experiences:

Installing Social Walls
The desire to connect with and meet new people is one that is shared by nearly all of mankind, but compelling any person to actively make connections with other guests during a hotel stay can be tricky. The Four Seasons Dallas, however, came up with a brilliant tactic to overcome this obstacle. During the Fourth of July holiday in 2013, the hotel unveiled “social walls” in its lobby. The walls consisted of screens that showed social posts of people staying at the hotel.

For more: http://bit.ly/1KcyOG4

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Filed under Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Technology Update: “Best Tips for Creating Fast, Reliable and Secure Wi-Fi Networks”

Wi-Fi is a business driver that enables a comprehensive guest experience. Soon, hotels will leverage the power of Wi-Fi to expand on loyalty programs,Hotel wifi integrate with the in-room TV, and take part in other customer-engagement strategies such as location-based promotions and time-based offers.

Yaroslav Goncharov, CEO of Hotel Wi-Fi Test, has had a front row seat to the rise of Wi-Fi in the hotel industry. “It’s become a key amenity,” he says. “Some studies even claim it is second only to a comfortable bed.” At a time when basically every handheld device features Internet connectivity, guests place immense value on reliable wireless networks. This means that top-notch Wi-Fi services have changed from a nicety to a necessity.

When it comes to best practices, nothing trumps capacity. “While bandwidth growth has always been an issue for hospitality IT departments, the additional demands of Wi-Fi have accelerated the urgency,” says Alexandra Sewell, executive director, emerging markets, Comcast Business. She notes that many hotel guests carry two or three mobile devices, and they expect to be constantly connected when they travel. “And without the proper network capacity, Wi-Fi will be slow and frustrating,” she says. Kirk Hylan, owner of INsite Networks, a San Francisco IT company, says there’s no rule of thumb when it comes to determining how much bandwidth a hotel property needs. “With bandwidth, it’s really a matter of how much your pocket can afford because guests will use it all.”

“Technology is evolving faster than most of us ever imagined,” says Doug Gehret, general manager at Hilton Orlando. “We must be proactive to remain relevant.” Gehret’s hotel recently upgraded to the latest 802.11ac Wi-Fi standard and now touts its high-speed data rates (up to 10 times standard Wi-Fi) as a key selling point in promotion material. With the AC Wi-Fi standard now over a year old, hotels that haven’t upgraded may find themselves falling behind the competition. And a property’s Wi-Fi speed isn’t a secret anymore, as third-party reviewers like Hotel Wi-Fi Test provide free, easily accessible ratings of wireless services that potential guests may use when choosing hotels for their next stay or event.

For more: http://bit.ly/1K5JHXO

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