Tag Archives: Yelp

Hospitality Industry Management Update: “The Good, The Bad, and Especially – The Ugly. Why Responding to EVERY Review is Essential to Your Reputation”

“Address the comment, validate their frustration, apologize for their poor experience, and find a way to make it better.feedback This will, of course, depend on what the grievance is exactly, but it’s probably an easy fix, and your response to the issue will be there forever for all future guests to see.”

Feedback, constructive criticism, or maybe just plain old criticism. Are you shuddering at the thought? If you are, stop, because though it may be hard to take sometimes, it’s essential to the success and well-being of your hotel. That’s right, criticism whether good, bad, or even ugly, is a necessary tool for you and your management team to have and to use. Without feedback, you’ll never know what you’re doing well, and what you could do better. Listening to all comments and responding appropriately and in a timely manner is one of the best tactics for hotel reputation management.

Regardless of whether your hotel has received a positive or negative review, you must give equal attention to both. Don’t be arrogant. Mistakes are made everywhere in life, misunderstanding and miscommunication happens no matter what. Therefore, never turn up your nose at a grievance, large or small. Many potential guests will judge a hotel’s customer service based on how the hotel responded to previous guests comments and reviews. Therein lies the true value of responding to all comments – to show future guests you have responsive management, that you care about your guests and any issues that may arise.

From our very own experience, here’s a quick list of best practices when it comes to responding to reviews

For more: http://bit.ly/19qiItu

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Hospitality Industry Management Update: “Reviews Increasingly Drive Booking Decisions”

The next step for the industry is taking those positive and negative reviews into account when setting rates. ratesreviews_featureMolinari said Las Vegas Sands isn’t quite there yet but noticed software developers are innovating in the space…Davis said she has developed her own metrics and is taking ratings and reviews into account when determining her price positioning, although she admits her process is a bit subjective and does not rely on a specific algorithm, such as a software program might.

Online reviews increasingly are affecting booking decisions, although not all traveler segments behave the same way, according to research and various industry sources.

Multiple studies recently have highlighted the importance of guest reviews and ratings in the booking funnel.

A study conducted by TrustYou and Donna Quadri-Felitti, clinical associate professor at New York University’s Preston Robert Tisch Center for Hospitality and Tourism, concluded that guest reviews have a significant impact on hotel conversion rates as well as the rates that travelers are willing to pay. Given equal prices, travelers are 3.9 times more likely to choose a hotel with higher review scores, the study showed. And when hotel prices are increased for hotels with better review scores, travelers are more likely to book the hotel with the higher score despite the higher rate.

For more: http://bit.ly/1wHkOuy

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Hospitality Industry Management Update: “How Much Guest Data Do You Have a Right to Use?”

Pillsbury does his best to makes sure the question of data ownership is ambiguous in his contracts, Bosworth says.big data “It’s left as a, ‘Let’s leave it so that the contract is unclear on this point.’” That’s not a bad way to go. “There’s a strong motivation for the parties to play nice together,” Bennett says. “Because if a big fight breaks out over who owns the data, the answer is going to come down to, ‘None of you own this data. This is the data of the individual.’”

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs and marketing campaigns. And there are plenty of tech outfits stepping up to lend their expertise to hotels. “We have 18 companies now that we’ve invested in through Thayer Ventures, our venture capital arm, all in the hospitality travel technology space,” says Lee Pillsbury, co-chairman and chief executive officer of Thayer Lodging Group. “One is able to analyze the number of airline passengers overnighting in New York City in any date in the future.” If there’s a huge snowstorm coming to New York, Pillsbury says, the company will take into account the weather forecast and the 600 flights that will be canceled and determine the number of people who will now be staying overnight in Las Vegas as a result.

For more: http://bit.ly/1rX5JUQ

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Hospitality Industry Management Update: “Amid Backlash, Hotel Rescinds $500 Fines For “Negative” Online Reviews”

“…San Francisco Magazine ran a long-form piece last week on the complex relationship between businesses and Yelp,500 fines for negative reviews with San Francisco chef Jeff Mason summarizing the Yelp game like this: ‘You’re in it whether you want to be or not, and that’s what’s so frustrating.’ Even a minuscule number of negative reviews can have a disproportionately large detrimental effect on a business’s margins…”

Apparently recognizing that restaurants and hotels can live and die by their online ratings, the Union Street Guest House in Hudson, NY included a table-turning clause in their reservation policies: if you book an event at the hotel and a member of your party posts a negative review, the hotel will fine you $500.

For more: http://bit.ly/1kDwLkk

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Hospitality Industry Management Update: “8 Ways to Improve Guest Satisfaction”

“…The days are gone, Craig said, when travelers respond to “fantasy photos and fairy-tale descriptions on a website.Happy travelers If you don’t deliver on your promises, guests will be disappointed and that leads to backlash…it doesn’t matter whether operating a 2-star, 3-star or 5-star star hotel, it’s important to strive to exceed expectations. He said all guests arrive with expectations, so operators have a choice…”

An organized and diligent approach to the management of social media and online reputation is a sure way to improve a hotel’s guest satisfaction scores, speakers said Tuesday during a webinar.

“We have very discerning guests with high expectations, so online reputation management is very important in the luxury hotel segment in which we operate,” said Anna Kavelmann, corporate coordinator of digital strategy for Geneva-based Kempinski Hotels, during a webinar titled “Guest satisfaction: 8 best practices,” hosted by ReviewPro.

For more: http://bit.ly/1AyPphH

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Hospitality Industry Technology Update: “Perch App Helps Hotels Track Competitors”

“…While Perch is geared toward small businesses in general, Evans says it has proven to be particularly beneficial to hotel owners and managers.perch Users can stay connected with the community by watching local hotels, restaurants, and venues to discover events and activities happening nearby…”

Social media offers hotel owners and managers a wealth of information at their fingertips, but being able to access it all can be a challenge. With so many outlets that allow guests to share pictures and thoughts about a hotel—Facebook, Twitter, Yelp, and Instagram, just to name a few—it’s virtually impossible for one individual to keep track of everything that’s posted online.

For more: http://bit.ly/VVryt4

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Hospitality Industry Safety Issues: Top Restaurant Review Website Posts “City Health Inspection Scores” Online; Consumers Can Now More Easily View Inspection Background And History

“…Yelp’s data come from city health inspectors, and the site displays the same information a consumer could find on a government site. But Online Restaurant Health Inspectionsthose sites can be unwieldy and, as Yelp Director of Public Policy Luther Lowe puts it…“Nobody goes to the .gov websites before they go to Yelp. The goal is to put highly relevant information that’s created by taxpayers in a context that makes a lot of sense.”…In a city committed to open data, inspection scores were already available online, via mobile app and in the restaurants themselves. But the new Yelp feature “goes a little bit further” by allowing consumers to read about inspection background and history…”

Yelp.com is starting to make it easier for diners to find a place to eat without getting sick.In August, Louisville became the second city to incorporate health-inspection information into its restaurant pages on the user-review site. San Francisco — Yelp’s home turf — was the first to do so back in January. Now, listed among a restaurant’s business attributes (hours, parking, Wi-Fi access, etc.) is its health score out of 100 possible points and a link to a description of  violations and previous inspections.

The new feature is “empowering the public with information,” says Kathy Harrison, communications director for the Louisville Metro Department for Public Health and Wellness.

The response to the addition of health scores has been “overwhelmingly positive,” Lowe says, and Yelp is currently working with a half-dozen other cities to bring health scores to their restaurant pages over the next several months.

For more:  http://www.foodsafetynews.com/2013/09/yelp-is-posting-health-inspection-scores/#.UjB2k0nn-M8

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