Tag Archives: Tourism

Hospitality Industry Conference Update: “2015 CTSSA Fraud Conference”

The 2015 California Tourism Safety and Security Conference is being held Thursday, September 17, 2015 at the beautiful Island Hotel in Newport Beach, California.  This half day conference is centered around fraud4d30d4d05aa65b796643a506d93fc01a and forgery detection and prevention at your business. With subject matter experts instructing in hands-on, nuts and bolts training format, you will see first hand how criminals forge fraudulent credit cards, wash checks, and take advantage of your unsuspecting business.

Together with several California law enforcement, security, and tourism industry organizations, the Association plans and hosts the nation’s largest training conference dedicated to issues of safety & security for visitors and visitor venues.   The annual conference features timely new training topics each year, presented by experienced practitioners and subject matter experts.   Content and logistics are planned and coordinated by a committee of CTSSA volunteers, chaired by Dave Wiggins.

The event includes a full day of training, plus the Tech Expo which showcases emerging tools & technologies, as well as a keynote address, and hosted luncheon and cocktail reception.   The conference has been praised for its timely and relevant “nuts-n-bolts” training content, as well as its valuable networking opportunities.  The conference has been held at various locations throughout California.  Participants come from all across the United States.  Participation is by pre-registration, and is open only to qualified working professionals.

For more: http://bit.ly/1Mt3G6e

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Filed under Conferences, Hotel Industry, Management And Ownership, Risk Management, Theft

Hospitality Industry Management Update: “Increase Hotel Profits by Keeping Your Employees Happy”

Customers often base their spending behaviors solely on their perception of the service. This is particularly true in the travel industry. Happy hotel maid at work in hotel roomQuick and efficient check-ins, a welcoming and accommodating staff, honesty and brand reliability are essential. When combined, these ingredients create the ultimate recipe for profitability.

The hospitality industry is thriving, but with that success comes responsibility. Hotel and restaurant owners need good management practices in order to remain relevant and realize sustained profits. Effective management includes overseeing employee satisfaction. Research has shown that there is a direct connection between employee contentment and customer loyalty. This is why it is important to take an interest in each staff member’s happiness.

In an accommodation industry, the key to customer satisfaction is high-quality service. However, employees who are unhappy often lack the motivation to provide such service, which results in disgruntled customers. This trickle-down effect can adversely affect a company’s revenue. Studies have proven that the attitude of an employee is directly related to a customer’s spending. Essentially, happy employees create happy customers.

For more: http://bit.ly/1xKit6j

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Filed under Employee Practices, Hotel Employees, Management And Ownership, Risk Management

Hospitality Industry Marketing Update: “Becoming Guest-Centric: Why Hotel Marketing Needs to Change”

At a time when guest-centric thinking has become critical for differentiating hotel brands,reinvent marketing hoteliers need solid information about guest preferences and behavior in order to deliver customer-centric marketing. By transforming not only their marketing efforts but their entire businesses in this way, hoteliers can deliver the value that today’s empowered guests crave.

Hoteliers: It’s not about you.

Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same thing from every hotel.

There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.

For more: http://bit.ly/1vJxmQh

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Filed under Guest Issues, Hotel Industry, Hotel Restaurant, Management And Ownership, Social Media

Hospitality Industry Management Update: “Reviews Increasingly Drive Booking Decisions”

The next step for the industry is taking those positive and negative reviews into account when setting rates. ratesreviews_featureMolinari said Las Vegas Sands isn’t quite there yet but noticed software developers are innovating in the space…Davis said she has developed her own metrics and is taking ratings and reviews into account when determining her price positioning, although she admits her process is a bit subjective and does not rely on a specific algorithm, such as a software program might.

Online reviews increasingly are affecting booking decisions, although not all traveler segments behave the same way, according to research and various industry sources.

Multiple studies recently have highlighted the importance of guest reviews and ratings in the booking funnel.

A study conducted by TrustYou and Donna Quadri-Felitti, clinical associate professor at New York University’s Preston Robert Tisch Center for Hospitality and Tourism, concluded that guest reviews have a significant impact on hotel conversion rates as well as the rates that travelers are willing to pay. Given equal prices, travelers are 3.9 times more likely to choose a hotel with higher review scores, the study showed. And when hotel prices are increased for hotels with better review scores, travelers are more likely to book the hotel with the higher score despite the higher rate.

For more: http://bit.ly/1wHkOuy

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology

Hospitality Industry Update: “2014 Trends in Hospitality” (Infographic)

To view at full size, click on the image below!
 
top-5-trends-in-hospitality-for-2014-infographic

For more: http://bit.ly/1udIk11

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Filed under Hotel Bar, Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Conference Update: “15th Annual California Tourism Safety & Security Conference”

Last years conference was a huge success and we could not be more excited to be back! Come see Petra’s own Director of Risk Management, Todd Seiders, along with other members of the Petra P3 team. We hope to see you there!

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For more information on our P3 team: http://bit.ly/WUWpWi

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Filed under Conferences, Hotel Industry, Management And Ownership, Risk Management, Training