Tag Archives: Surveys

Hospitality Industry Technology Solutions: Hotels Increase Collection Of Guest Information With Social Media & Surveys To “Upgrade The Experience”

“…Like other luxury hotels, the Peninsula collects a cache of information about its customers, which is stored in a guest-preference database. Hotel Technology SolutionsBut it’s done with only one purpose: to upgrade the experience. It contains information about your favorite food, your preferred room and what side of the bed you sleep on…Experts will tell you it’s unfair to compare a hotel with a few hundred guests with a chain with tens of thousands. Maybe, maybe not. La Quinta Inn & Suites recently used a feedback-management platform to harvest information through social media and surveys to determine what guests thought of its breakfasts, which are included in the price of their stay…”

Airlines, car rental companies and hotels ought to spy on their customers more often. Collecting information about you to improve customer service — and only for that purpose — could return the American travel business to greatness.

That’s no coincidence, says Offer  Nissenbaum, managing director of the Peninsula Beverly Hills. “If you collect all the little details,” says Nissenbaum, “you can meet and exceed a guest’s expectations.”

Actually, figuring out which side of the bed you sleep on seems to be one of the hottest data points in the hotel business. The Ritz-Carlton, which also delivers  above-and-beyond service, notes your preferred side, says spokeswoman Allison Sitch. Why? Because that’s  where the staff will place a water bottle and other amenities, which means a lot when you roll out of bed in the morning.

The volume of data being collected by luxury hotel chains such as Ritz-Carlton or Peninsula might make an NSA agent blush. But the hotels gather it unapologetically, “as long as the data is being used to make the customer happy,” says Sitch.

The insights were sent directly to front-line employees and managers  for their feedback. La Quinta responded by adding signs and more prominently displaying the healthy foods they already offered, and customer approval rose.

For more:  http://www.usatoday.com/story/travel/2013/11/24/airline-car-rental-hotel-traveler-surveillance/3692017/

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Filed under Guest Issues, Management And Ownership, Risk Management, Technology

Hospitality Industry Guest Satisfaction: “Respectful Treatment” By Hotel Employees Tops Is Top Concern Of Business Travellers

“…74% of executives say hotel workers need to treat them with respect if they want to keep their business…according to a survey released last week…”

What comes through loud and clear is that an executive traveler isn’t asking for high-priced service as much as high touch,” said Shawn Abaspor, chief executive of Vitesse Worldwide.

One of the world’s largest hotel companies is now letting guests post reviews on its hotel websites — even guests who aren’t happy with their stay. Starwood Hotels & Resorts Worldwide, whose hotel brands include Sheraton, Westin and St. Regis, recently unveiled a new feature to let guests write reviews that will appear on the hotel website. And the hotel company has encouraged guests to be honest.

Online hotel review sites are plentiful. But until now, hotels themselves rarely — if ever — post reviews by guests, said Kathryn Potter, a spokeswoman for the American Hotel & Lodging Assn., the trade group for the nation’s hotel owners.

“This is the first I’ve ever heard of a hotel posting reviews on their own site,” she said.

Only guests who type in their reservation confirmation number can submit reviews, and Starwood officials promise not to block negative reviews.

On the website for the St. Regis Monarch Beach Resort in Dana Point, most of the reviews are positive. But one mentions a problem with service. “When we first arrived, we waited five minutes for someone from valet to take care of us,” wrote a guest from North Carolina.

For more:  http://www.latimes.com/business/la-fi-travel-briefcase-20111031,0,6754845.story

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Hospitality Industry Safety Concerns: Survey Ranks Hotel’s “Cleanliness” Over “Security” As Most Important Factor In Making Reservation

Americans rank cleanliness (43%) over security (11%) as the most important factor in selecting a hotel, according to a survey conducted on behalf of the Chubb Group of Insurance Companies.

The survey also showed that 84% of Americans would not refrain from traveling for business on September 11, 2011, the 10-year anniversary of the 9/11 terrorist attack. Fewer than one in five of Americans are fearful of flying on September 11, 2011, while only 16% are fearful about flying on an airplane on a national holiday.

“Travelers should take safety precautions more seriously, and travel security should be higher on their checklist than cleanliness,” said Jim Villa, a senior vice president and North American manager for Chubb’s Accident & Health business. “It seems that more people are concerned about housekeeping than security.”

In other survey findings regarding the 9/11 anniversary:

  • Nearly one-third of respondents would be concerned about being near a nuclear power plant on September 11;
  • 22% would avoid a chemical plant;
  • 18% would avoid entering a sports stadium or entertainment venue with a large crowd of people;
  • 16% would be concerned about being near an oil refinery;
  • 13% would be concerned about being near a military base;
  • 14% would not take a cruise;
  • 11% would not take a train; and
  • 9% would avoid taking a ferry.

For more:  http://www.chubb.com/corporate/chubb14110.html

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Filed under Guest Issues, Insurance, Management And Ownership, Risk Management, Training