Tag Archives: Priceline

Hospitality Industry Technology Update: “DIY Not the Answer with Hotel Technology”

For the first time, technology has become a real point of differentiation for hotel companies. As owners and asset managers become more involved and focus onDIY Hotel Tech technology and distribution, the pressure will grow for brand companies. It’s great the entire industry recognizes the problem, but the question becomes, how does it get solved? Or worse, what happens if it doesn’t?

After attending the summer season of hotel industry events, I was surprised to see a new found recognition from hotel brand companies that technology has become an urgent priority. It is refreshing to hear executives admitting that they have fallen behind the curve and are desperate for new solutions.

It wasn’t that long ago that technology and distribution were barely mentioned at these events, but now they are often the focus of general sessions at even the biggest investment conferences like NYU. And now we even have newer events like the Revenue Strategy Summit and the Hotel Data Conference where distribution is a main topic on the agenda.

It’s remarkable to see such a transformation, but that’s where my excitement stops. In the next breath, many of the same hotel brand leaders talk about a renewed commitment to building better technology. They want to compete with Expedia, Priceline, and Google by creating their own in-house platforms.

For more: http://bit.ly/1P4k8Lw

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Technology Update: “Why the Hotel Industry Needs Google, Amazon or Priceline to Clean Up the Mess It Has Created”

 It is time to understand that spectacular innovation will disrupt our industry, and embracing this will help to make this transition go smooth.google-76522_640 Creating a level playing field will cause players in this industry to seize their business. Travelocity seems to be closing down in the next year, and my prediction is that we will see a rise of new players in technology, that can finally interact with us, and cause traditional PMSs, to go under, and with that all kinds of legacy companies that made their business out of the mess we created.

Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take off or struggle to get traction at least? Surely these new systems seem to provide a modern solution to topics we are struggling with (online travel agencies, technology, demand management and pricing)? I started to work in the hospitality technology industry in 1999, to start up SynXis in Europe. We had a revolutionary product, ‘cloud based’, that would connect the PMS to the land of distribution, be a central reservation system for a hotel call-center and would make your scanned brochure (website) come alive with a booking engine that connected directly to the system. In 1999 Google was just starting up, hotels still received the majority of their reservations through their callcenter/reservations department and Booking.com was still Bookings.nl and just signed up their first hotel in Amsterdam.

For more: http://bit.ly/1uJF5ii

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology