Tag Archives: Market Reports

Hospitality Industry Management Update: “The Real Value of Dual-Brand Hotels”

“Based on the analysis of the seven subject properties, it appears that operating efficiencies do not come automatically for all dual-branded properties. Throughout all facets of the lodging industry, attention must be paid to the fundamentals.dual branding Dual-branded hotels provide the opportunity to achieve operating efficiencies, but management still needs to optimize shared resources to earn their efficiencies.”

The pace of new hotel construction is picking up. According to STR, there were 1,003 hotels under construction in the United States as of January 2015, up 31.8 percent from January 2014. The most active under-construction segments of the hotel industry are upper-midscale (37.9 percent of total projects) and upscale (34.5 percent of total projects).

One way developers are taking advantage of the popularity of these segments is to build dual-branded hotels. The majority of dual-branded properties in the United States consist of affiliations within the upper-midscale and upscale segments. For the purpose of this article and analysis, we defined dual-branded hotels as single buildings that contain two distinctly branded operations. More often than not, the dual-branded properties contain separate entrances, front desks, and elevators for each brand but share back-of-the-house operations and guest amenities, such as meeting space and pools.

According to Kallenberger Jones & Company, there were 30 dual-branded hotels in the United States as of year-end 2014, offering a total of 12,193 rooms. Another 24 projects, with a total of 10,284 rooms, were under construction as of January 2015.

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Hospitality Industry Management Update: “Examining Hotel Labor Costs”

Labor cost is a major expense item throughout all operated and undistributed departments within a hotel. Not surprisingly, the labor-intensive rooms and food and beverage departments have the highest labor cost ratios.labor costs In 2013, labor costs represented 61.1 percent of total expenses in the rooms department and 59.6 percent in the food and beverage department. At the other end of the spectrum, labor costs are less pervasive in the administrative and general (48.8 percent) and maintenance (51.5 percent) departments.

As revenues continue to grow for most U.S. hotels, the combined cost of salaries, wages, bonuses, and payroll-related expenditures has declined as a percent of total hotel revenue. In 2013, labor costs represented 32.3 percent of total revenue, down from a high of 34.8 percent in 2009 but still above the long-run average of 31.2 percent. Labor costs measured as a percent of total revenue run from a high of roughly 35 percent at convention and resort hotels to a low of 22 percent at limited-service and extended-stay properties.

Strong growth in revenue, however, has the potential to mask the struggles hotel managers face to control labor costs. Therefore, it is important to also measure movements in labor costs relative to changes in other hotel operating expenses. While labor cost as a percent of revenue has declined significantly in recent years, labor cost measured as a percent of total expenses has remained relatively constant.

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