Tag Archives: Google

Hospitality Industry Technology Update: “DIY Not the Answer with Hotel Technology”

For the first time, technology has become a real point of differentiation for hotel companies. As owners and asset managers become more involved and focus onDIY Hotel Tech technology and distribution, the pressure will grow for brand companies. It’s great the entire industry recognizes the problem, but the question becomes, how does it get solved? Or worse, what happens if it doesn’t?

After attending the summer season of hotel industry events, I was surprised to see a new found recognition from hotel brand companies that technology has become an urgent priority. It is refreshing to hear executives admitting that they have fallen behind the curve and are desperate for new solutions.

It wasn’t that long ago that technology and distribution were barely mentioned at these events, but now they are often the focus of general sessions at even the biggest investment conferences like NYU. And now we even have newer events like the Revenue Strategy Summit and the Hotel Data Conference where distribution is a main topic on the agenda.

It’s remarkable to see such a transformation, but that’s where my excitement stops. In the next breath, many of the same hotel brand leaders talk about a renewed commitment to building better technology. They want to compete with Expedia, Priceline, and Google by creating their own in-house platforms.

For more: http://bit.ly/1P4k8Lw

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Legal Update: “Patel v L.A. and What it Means for Hotel Operators”

“It was being used to circumvent case law and proper court procedure to obtain privacy information,1436387202_JULY ALB Patel v LA sidebar pic” Seiders said. “The police were using these local laws to avoid having to go through judicial review. I think that’s where it became abusive.

More than a decade ago, a group of hotel owners sued Los Angeles. Now their actions have caused reverberations in hotels throughout the country.

The U.S. Supreme Court ruled June 22 in City of Los Angeles v. Patel that the police practice of asking for a hotel’s guest registry without a warrant is unconstitutional.

“It’s certainly providing privacy protection and extending it to companies, both to the company owner and the guests that are there. It’s certainly a win for the hotels,” Attorney Dana Kravetz said.

“This is going to have widespread impact – and already has had widespread impact – on a host of cities and really the industry at large. It’s a powerful decision. It really sets it out pretty clearly as to what the police can or cannot do.”

This ruling goes beyond Los Angeles as so many other U.S. cities have similar ordinances, said Kravetz, managing partner of Michelman & Robinson and chair of the law firm’s hospitality group.

“It’s really a great day for the hotel industry,” said Frank Weiser, the attorney for the group of hotel owners (Patel). “It’s a great day for businesses throughout America.”

For more: http://bit.ly/1L35AJP

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Filed under Crime, Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership

Hospitality Industry Management Update: “Survey Finds Social Media Boosts Hotel Occupancy by 2x”

“The hospitality industry has experienced the impact social media can have on their business, both positive and negative,online engagement but these findings allow properties to quantify the impact of taking action on reviews—and make it easier to justify additional investments in social media engagement,” said Aurelia Setton, Medallia’s general manager for hospitality.

Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company’s revenue growth, customer satisfaction, and social reputation.

Results Overview
The study found a direct relationship between responsiveness to social media reviews and occupancy rate. Properties that responded to more than 50 percent of social reviews grew occupancy rates by 6.4 percentage points, more than twice the rate of properties that largely ignored social media reviews. These socially engaged properties also outperformed the hospitality industry as a whole, which achieved a 4.3 percent occupancy growth rate during the same period.

For more: http://bit.ly/1cphmkq

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Filed under Employee Practices, Hotel Industry, Maintenance, Management And Ownership, Social Media, Technology

Hospitality Industry Technology Update: “Going mobile: The tipping point is close”

Ed Higgins, vice president of Thousand Islands Insurance Agency in Clayton, N.Y., and vice chair at the Applied Client Network, says he believes that independent agents are missing out on the opportunity that mobile apps provide…businessman-w-laptop-apps-169-crop-600x338Thousand Islands Agency was an early adopter of the MobileProducer, the mobile-app version of Applied System’s agency management platform. For Higgins, the key benefit of the app is the ability to deliver what he calls the “Starbucks experience” for customers.

Four years ago, Apple trademarked the phrase, “There’s an app for that.” With more than 1.2 million offerings in the iTunes App Store—and about 1.4 million in Google Play—it would seem that the phrase is more true than not. However, only a few general-market agent productivity apps exist, and none have more than a few reviews from users.

“It’s a relatively small number of agents who are using insurance-specific apps today,” says Chad Hersh, senior vice president at The Nolan Co., an insurance management consulting firm. “Granted, a lot of agents use general apps on their mobile devices to the extent that many people do in their daily lives and jobs, but the penetration just isn’t there for insurance apps for agents.”

For more: http://bit.ly/14oxiiB

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Filed under Hotel Industry, Management And Ownership, Risk Management, Technology

Hospitality Industry Technology Update: “Why the Hotel Industry Needs Google, Amazon or Priceline to Clean Up the Mess It Has Created”

 It is time to understand that spectacular innovation will disrupt our industry, and embracing this will help to make this transition go smooth.google-76522_640 Creating a level playing field will cause players in this industry to seize their business. Travelocity seems to be closing down in the next year, and my prediction is that we will see a rise of new players in technology, that can finally interact with us, and cause traditional PMSs, to go under, and with that all kinds of legacy companies that made their business out of the mess we created.

Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take off or struggle to get traction at least? Surely these new systems seem to provide a modern solution to topics we are struggling with (online travel agencies, technology, demand management and pricing)? I started to work in the hospitality technology industry in 1999, to start up SynXis in Europe. We had a revolutionary product, ‘cloud based’, that would connect the PMS to the land of distribution, be a central reservation system for a hotel call-center and would make your scanned brochure (website) come alive with a booking engine that connected directly to the system. In 1999 Google was just starting up, hotels still received the majority of their reservations through their callcenter/reservations department and Booking.com was still Bookings.nl and just signed up their first hotel in Amsterdam.

For more: http://bit.ly/1uJF5ii

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology

Hospitality Industry Technology Update: “How to Protect Your Online Presence”

“…Hoteliers can take a proactive approach to dealing with spammers by regularly checking their information is correct on major search engines like Google, Yahoo, and BingImage…Once hackers identify an easy target, they can install their own codes on the back-end of the hotel website. For instance, they may switch the booking widget so that it brings customers to a copy of the hotel’s website and then the booking is subsequently made through a third party…”

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the scenes to correct the links. And despite the irritation of this hack, there are key takeaways for hoteliers that can help them protect their online presence.

For more: http://bit.ly/1jXwANU

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Filed under Hotel Industry, Management And Ownership, Risk Management, Social Media, Technology

Hospitality Industry Technology Update: “How to Protect Your Online Presence”

“…Starkov suggests that franchisees put pressure on the brands to gain access to their own listings so they can better manage their online reputation. Image ‘If there is no ownership of the listing and no responses from the property, even the positive reviews don’t sound credible,’ he says. ‘And negative reviews without a response sends a signal that the hotel doesn’t care’…”

In January, spammers hijacked official website links for thousands of hotels listed within Google+ Local, rerouting visitors to third-party booking services. Since these listings feed results into Google Search, Maps, and Hotel Finder, Google worked quickly and quietly behind the scenes to correct the links. And despite the irritation of this hack, there are key takeaways for hoteliers that can help them protect their online presence.

For more: http://www.lodgingmagazine.com/how-to-protect-your-online-presence/

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Filed under Guest Issues, Hotel Industry, Management And Ownership, Social Media, Technology