Tag Archives: Generation Y

Hospitality Industry Management Update: “Attract Millennials With Millennials”

“I see folks around me in the hotel industry, and they’re bouncing between jobs.… When we are bringing on this staff, it’s important to show them there is this upward mobilityInforgraphic Attract millennials and there is a reason you should be here for more than two years,” he said. “I think that’s important and maybe this whole jumping around between jobs is getting a bad rap about loyalty.”

Front-desk associate or freestyle rapper? The two need not be mutually exclusive—particularly as operators seek “rock stars” to provide a more authentic level of service to guests who increasingly want that real experience.

Who better to know about what millennial guests, in particular, want than hoteliers who belong to that generation?

“I always harp on with my corporate staff, I want people at the front desk who have a rock-star personality,” said Ravi Patel, the 29-year-old president of Hawkeye Hotels.

He has just that in Del, a front-desk associate at one of Hawkeye’s hotels who dabbles in freestyle rap on his off days. Working alongside Del is another double-duty performer who spends part of his time as a bartender.

“These guys know exactly what it is to be really engaged with your audience,” Patel said. “So now whenever I see the surveys come in from that hotel, it literally names off, ‘Oh yeah, I talked to Del, and he told me what he does in Des Moines.’ It’s really capturing a different kind of associate as well and getting them to work for you.”

For more: http://bit.ly/1b3hlSV

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Filed under Employee Practices, Guest Issues, Hotel Employees, Hotel Industry, Management And Ownership, Social Media

Hospitality Industry Technology Update: “Emerging Digital Trends in the Hotel Sector”

One of the most exciting things was Turning OFF and ON the lights and controlling Air-conditioning with the of apps.Tech conference IT departments in major hotels are also looking at TV based motion and voice controls, and presence detectors to allegedly making it easy for the guests, while at the same time – controlling energy.

Hotels are embracing digital in a big way, as they seek to distinguish themselves from the competition by offering compelling reasons to stay with them, over the competition.

One of the emerging trends is taking advantage of the technology in your pocket.  At select Starwood hotel brands around the world, guests will no longer have to fumble for their room key card at the bottom of their bag now that the chain has rolled out keyless technology that opens doors with the swipe of a smartphone. Starwood’s SPG Keyless program is being called a first for the hotel industry and will roll out to 10 hotels around the world in markets like Beijing, Doha, Hong Kong, New York, and Singapore.

For more: http://bit.ly/1zBH5h9

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Filed under Conferences, Hotel Industry, Management And Ownership, Technology

Hospitality Industry Management Update: “Managing the Millennial Hospitality Employee”

In terms of attracting and hiring millennials, employers should be mindful that this is a generation that fully embraces technology. Thus, job descriptions should always be listed online,managing millennials and posts should be creative and convey sufficient information about a company’s culture and career path opportunities. Millennials seek employment where they perceive they will be doing meaningful work, and care a great deal about the environment and sustainability. They are the most ethnically diverse workforce to date. In terms of motivation and training, millennials seek constant feedback, and prefer to be coached rather than managed.

Generation Y, commonly referred to as “millennials,” comprise the roughly 80 million people who were born between 1976 and 2001. A great deal has been written about this unique generation that has grown up immersed in a world of technology and social media: they are frequently stereotyped as self-involved with a strong sense of entitlement, coddled, and even labeled “Generation me.” Regardless of whether these frequently bandied about assertions are true, in the next few years, millennials will make up approximately 40% of the U.S. population.

In the hospitality industry, this means not only tailoring and reshaping services to accommodate millennials, but also recognizing that an increasing percentage of hotel and restaurant employees are currently, or will be, part of this generation. Notwithstanding the likelihood that millennials will flock to this robust, growing industry, it only makes sense that hotel and restaurant employers would be actively looking to hire employees who mirror their customer base.

For more: http://bit.ly/11o4GoL

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Hospitality Industry Technology Update: “Marriott Bids for Gen Y Business With AC Hotels”

“…Personalization will be key to success as the next generation will guard their privacy except with a handful of brands,Image and then they will expect the company to know and meet their expectations. ‘Loyalty, big data and digitiization. You combine all the those and the epicenter of that is where you get personalization,’ Jhunjhunwala said. The key operating word is ‘trust’…”

As hotels are learning it’s going to take more than free Wi-Fi, a Facebook account and extra sockets to please the millennial traveler, Marriott is bringing the AC brand to the United States with hopes of locking in the loyalty of the Gen Y business traveler.

It has so far approved plans for 33 hotels in the United States, with the first set to open in New Orleans in September, followed by Kansas City and Miami, said Callette Nielsen, brand vice president for AC Hotels by Marriott.

For more: http://cnb.cx/1lQmlsQ

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Filed under Hotel Industry, Management And Ownership, Social Media, Technology