Current standard-issue American credit cards store personal information in a magnetic stripe on the back of the card. EMV cards, however, store information on a secure computer chip,which generates a one-time-use security code for every transaction, making counterfeiting virtually impossible, according to the EMV Migration Forum, a consortium of industry players that support EMV chip implementation across the United States.
Credit card security is a topic top of mind for any business that processes consumer payment data, and this October the stakes for U.S. businesses—including hotels—to comply with the latest wave of payment security will get higher.
It’s all part of a continuing wave for the United States to widely adopt EMV chip credit cards, which reduce counterfeiting and card fraud, but which require hardware and software upgrades on the part of the party processing the payment.
Beginning in October, new compliance language will shift the burden of liability for some types of fraudulent credit card transactions away from banks and ultimately on to merchants. Hoteliers who know these new liability burdens and are actively implementing technology upgrades to read these new cards will come out ahead, legal and technology sources said.
Knowing the reasons behind the change and the implications of noncompliance will help hoteliers make a seamless transition, sources said.
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The 2015 California Tourism Safety and Security Conference is being held Thursday, September 17, 2015 at the beautiful Island Hotel in Newport Beach, California. This half day conference is centered around fraud and forgery detection and prevention at your business. With subject matter experts instructing in hands-on, nuts and bolts training format, you will see first hand how criminals forge fraudulent credit cards, wash checks, and take advantage of your unsuspecting business.
Together with several California law enforcement, security, and tourism industry organizations, the Association plans and hosts the nation’s largest training conference dedicated to issues of safety & security for visitors and visitor venues. The annual conference features timely new training topics each year, presented by experienced practitioners and subject matter experts. Content and logistics are planned and coordinated by a committee of CTSSA volunteers, chaired by Dave Wiggins.
The event includes a full day of training, plus the Tech Expo which showcases emerging tools & technologies, as well as a keynote address, and hosted luncheon and cocktail reception. The conference has been praised for its timely and relevant “nuts-n-bolts” training content, as well as its valuable networking opportunities. The conference has been held at various locations throughout California. Participants come from all across the United States. Participation is by pre-registration, and is open only to qualified working professionals.
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To prevent any type of scam, Bragiel suggests that hoteliers establish reliable contacts within banks, businesses, and the hotel’s credit card processor. That way, if questions of authenticity arise, the front desk staff can turn to trusted sources. “When in doubt, we always encourage our members to check with the folks they have relationships with,” says Bragiel
It could be disguised as a typical guest interaction: Someone checks in under a corporate account that does not require a credit card, only for management to later realize the guest was not an employee of the company. Or, it could be someone whose credit card fails to go through, so he or she provides the clerk with a false authorization code. Both of these scenarios are common lodging industry scams, pulled by con artists who exploit front desk protocols to get a free stay, and oftentimes managers don’t even know what happened until the guest is long gone.
Fraud is a growing issue in the United States, with retailers losing $32 million in 2014 to credit card scamming, up from $23 million in 2013, according to a recent Business Insider report. For hoteliers to avoid becoming a victim of one of these cons, it is important that they not only recognize the signs of common industry scams but also learn how to be proactive in protecting a property from vulnerability.
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Petra Risk Solutions’ Loss Control Manager, Matt Karp, offers a P3 Hospitality Risk Report – ‘Preventing Credit Card Fraud at Hotels’.
P3 (Petra Plus Process) is the Risk Management Division of Petra Risk Solutions – America ’s largest independent insurance brokerage devoted exclusively to the hospitality marketplace.
For more information on Petra and P3 visit petrarisksolutions.com or call 800.466.8951.
Biometrics (voice recognition, fingerprint or retina scanning) is quickly becoming another method of user authentication…Actual credit card data is exchanged only within the bank and payment network, not directly tied to the customer’s interaction with the merchant, removing the merchant from handling that data.
By the end of this year, it’s estimated that 70 percent of all credit cards and 40 percent of all debit cards (about 1.1 billion in total) worldwide will be EMV capable. This payment system, also known as chip and pin, adds dynamic data to the transaction stream that renders replay of payment transactions impossible. And since every card contains its own microprocessor chip, EMV (which stands for Europay, MasterCard, and Visa) cards are nearly impossible to counterfeit.
There’s no need for the card to leave the customer’s sight, and there’s no swiping. The credit card number isn’t exposed on a screen. Though not entirely fail-safe, the technology is a global standard and makes transactions hundreds of times more secure. In Europe, which has had EMV for years, reports indicate that card fraud has fallen as much as 60 percent over the last decade, whereas here in the United States, it’s increased about 50 percent over that same time period.
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