“Everything is being rated and talked about, he said. And much of that is being done on mobile. For example, he said a lot of hoteliers will say they aren’t interested in Twitter—but that’s where their customers are talking about them. Thus, hoteliers need to monitor it and join in on the conversation.”
A picture of a pet cat with a slice of bread on its head. A person standing in front of a waterfall and capturing a photo that makes it seem as if he or she is vomiting said waterfall.
The above two examples “broke the Internet,” according to Daniel Levine, director of The Avant-Guide Institute, a global trends consultancy for travel and consumer marketing, based in New York City. But they were short-lived fads and certainly not things to build a business plan around.
But building a plan around social trends? That might be the golden ticket.
“Trends are not specific to any one industry. Trends are what people are thinking and feeling, and they’re looking for these same trends to be answered in every part of their lives,” Levine said while speaking during the recent opening general session of the AmericInn 2015 Convention & Tradeshow held at Bally’s Las Vegas.
In other words: Hoteliers can adjust their operations to sell the answers to these trends, he said.
“The beauty of trends is that they resonate with people for reasons they may not even be aware of. They’ll go and beat a path at your door if you’re answering these trends in creative ways,” Levine said.
Here are five social trends hoteliers can capitalize on.
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